Search Engine Optimisation
Search Engine Optimisation (SEO) is the discipline of making a website accessible by search engines. Put simply, roughly 80% of website's are found by visitors searching on search engines, such as Google, Yahoo! And MSN Live.
Natural & Organic Search
SEO involves making the content of websites as easy to find as possible, so creating many links, making search engine friendly pages and making keywords stand out as much as possible. This form is SEO will help all sites appear higher in natural searches, which are the results on search engines that have not been paid for. Natural searches are usually the best form of optimisation since hits are not charged per click and most people prefer clicking on natural search results as opposed to sponsored links.
Page Titles
Search engines pay particular attention to page titles, therefore this is a key area for SEO. Design Brighton will tailor and customise each page title uniquely, including keywords relevant to the page content.
Page URL's
Another area to focus on are page URL's, which are the file names of pages, which is often displayed in the address bar on your internet browser, for example this page is called ‘search+engine+optimisation.php’.
Heading Tags
Heading tags are a perfect way of organising a pages’ layout according to importance. Additionally search engines know any keywords which are included in heading tags are definitely important, therefore rank these well!