Click-Through Rates
Each email sent out has detailed tracking software, enabling you to see just how effective each campaign is. Find out all the statistics you need, including open rates, bounce rates and most importantly, click through rates. The click through rate, known as CTR, is the percentage of recipients that open your email, and click on a link. A high CTR usually means a successful campaign, since it shows the call to action has worked and customers want to know more.